The service:
Hometer is a new real estate matching service powered by Matterport. Its standout feature is 3D-scanned real estate, providing virtual tours for every listed apartment and house.
Hometer is a new real estate matching service powered by Matterport. Its standout feature is 3D-scanned real estate, providing virtual tours for every listed apartment and house.
The task:
Our team was tasked with creating an awareness communication campaign to highlight the unique feature of 3D-scanned real estate objects.
The idea:
Upon considering the service, we realized that Hometer has scanned thousands of square meters and made them incredibly compact, fitting seamlessly into your smartphone. The campaign message emphasizes this: "Hometer square meters on your smartphone."
Visual hook:
To showcase how Hometer works, we crafted a consumer journey directly into the smartphone.
Our team was tasked with creating an awareness communication campaign to highlight the unique feature of 3D-scanned real estate objects.
The idea:
Upon considering the service, we realized that Hometer has scanned thousands of square meters and made them incredibly compact, fitting seamlessly into your smartphone. The campaign message emphasizes this: "Hometer square meters on your smartphone."
Visual hook:
To showcase how Hometer works, we crafted a consumer journey directly into the smartphone.
Video spot
Key shots
The concept
Making of video spot:
Just as Hometer scans your apartment, we utilized a 3D scan of a human hand to create the model for the key visual and video production.
Just as Hometer scans your apartment, we utilized a 3D scan of a human hand to create the model for the key visual and video production.
Key visual for outdoor and digital
Credits:
Client: Hometer
Creative agency: Looma
Production company: Looma Productions
Client: Hometer
Creative agency: Looma
Production company: Looma Productions
